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But the way we are conceiving new frameworks for Jordan — with the XXXIII, plus other upcoming footwear and apparel silhouettes also inspired by Flight Utility — always demands appraisal too. The question becomes clear: what is the Nike Air Odyssey Hombre new proposition that should carry us forward?
It's an answer that verges on the inspirational — Jordan Brand is driven by attitude. It’s an attitude you can see in Flight Utility, and as we design for a new generation of fans. We harness this attitude by taking inspiration from a wide array of partners: athletes, brands, clubs, entertainers, universities and more.In the end, Flight Utility opens Nike Blazer Basse Femme a new aperture to form the future visual language of Jordan Brand. Call it an attitude or a championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts. This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Nike Air Vapormax Femme Jumpman, shaking free from the grip of gravity. After Adidas ZX 750 Mens 15 years at the top of the NBA, LeBron James’s athletic ability, relentless work ethic and maturity has set him apart among modern athletes. This mix befuddles opponents, and for Nike designer Jason Petrie, James’s longtime collaborator, it creates a series of evolving challenges, not least of which is the four-time MVP’s constant need for balancing support and weight in his shoe.
Petrie Asics Gel lyte 3 Femme and the basketball footwear team at Nike know that each iteration of the LeBron line calls for fresh tools. With the new 16, the breakthrough tool is knit.
“The knit team at Nike are geniuses,” says Petrie. “I don’t use that term lightly. They are mathematical artists and have created a new knit for the 16 that is strong enough to contain LeBron and successfully reduces any layers in the overall Nike Air Max 2015 Femme build that could slow him down.”
The LeBron 16 introduces Nike Air Max 90 Dame Battleknit 2.0, an evolved version of the scalloped knit featured on the Lebron 15. Its structure increases tensile strength (important to contain James’s lateral force on court) and it has an elegant finish matching James’s current style.The first thing we wanted to do was get a little lower in the cut of the shoe,” says James. “I wanted to get a little faster, ride a little bit closer Nike Air Zoom Pegasus 34 Mujer to the court and be a little bit more dynamic.”
Petrie and team also added a new gusseted leather tongue, allowing for seamless entry into the shoe and for broader styling choices off court.
Underfoot, a simple evolution of the Max Air cushioning platform introduced in the LeBron 15 supports James’s dynamic desires. “LeBron liked the cushioning so much last year that we just focused on refining Nike Air Max 90 Homme Bleu it,” says Petrie. “For this addition, we removed the Nike Dunk Sky High Mujer tendril that connected the forefoot to the under-toe bag, and instead included an outrigger to create some additional support to complement the lower height.”